Localization

Did you know that 76% of consumers prefer information in their own language, and 40% will not buy from websites in other languages? To successfully tap into new global markets, your audience will need to feel like your content was made exclusively for them. And we don’t just mean the language — it’s about the whole user experience.

Localization goes further than translation, which ‘just’ transforms one language into another. It adapts the entire content and experience of a website, app or software for a target audience in a specific country or region. In addition to translating the text, things like date, time and number formats, measurements, imagery, layout, currencies, and payment method modules are adapted.

Our localization services include content and UX adaptation, as well as technical preparation (otherwise known as ‘internationalization’). With this, we get your website, app or software ready to host all the different languages spoken by the markets you want to reach. Depending on your requirements, we will advise you on the best localization program set-up and translation management system, and manage all the translation teams in any language you need.